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Performance Marketing

In a results-driven digital ecosystem, brands thrive not just on visibility—but on measurable outcomes. The Performance Marketing Certification Course by Gravitex Genesys is tailored to help you drive ROI through targeted, trackable, and optimized campaigns across paid media platforms.

India's Best MSME Award

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Our Accreditation & Affiliation

India's Promiment Professional Skills Development Training Provider

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5.0
CSSC Logo
4.7
CSSC Logo
5.0

Our Job Assistnace Program Stats

40-45%

Minimum Salary Hike

70-85%

Average Salary Hike

160+%

Maximum salary Hike

Access The Best Jobs In The Industry

What You Get In This 1 Program

Interactive live sessions with limited batch size
Practical Approach based on real time projects
100% Job assistance program
1 Year training pass with repetitive class facility
Life time E-Learing portal acess with abandon course content
Project Support to get more hands on experience

Performance Marketing

In a results-driven digital ecosystem, brands thrive not just on visibility—but on measurable outcomes. The Performance Marketing Certification Course by Gravitex Genesys is tailored to help you drive ROI through targeted, trackable, and optimized campaigns across paid media platforms. This course empowers learners to master advertising strategy with a focus on performance, efficiency, and accountability.

You'll explore all major performance marketing channels—Google Ads, Meta (Facebook/Instagram) Ads, LinkedIn Ads, and programmatic platforms—with real-time simulations and campaign setups. Learn to define KPIs, allocate budgets, optimize conversion paths, and use advanced analytics to scale results efficiently.

Ideal for marketers, eCommerce professionals, freelancers, entrepreneurs, and growth hackers, this hands-on course balances ad theory with practical campaign execution. You'll deep-dive into media buying, audience segmentation, retargeting, A/B testing, ad creatives, and campaign automation using real business case studies.

Upon completion, you'll earn a Gravitex Genesys Certificate in Performance Marketing, giving you the skills and credibility to take on high-paying roles such as Performance Marketer, Paid Ads Specialist, Growth Marketer, or Digital Campaign Manager—or even run your own ad agency.

Training Key Features

  • Step-by-step mastery of Google Ads, Meta Ads, LinkedIn & Display Networks
  • Live campaign setup & budget optimization exercises
  • Deep focus on CPC, CPA, CPL, ROAS & ROI analysis
  • Hands-on learning with real-time ad manager dashboards
  • Downloadable templates: Ad planner, audience builder, performance report
  • Expert guidance on A/B testing, funnel design, and copywriting
  • Certificate from Gravitex Genesys
  • Capstone project: Run and optimize a live campaign

Skills Covered

  • Paid Search Marketing (Google Ads)
  • Social Media Performance Ads (Meta, LinkedIn, YouTube)
  • Campaign Targeting & Segmentation
  • Conversion Funnel Optimization
  • Budgeting, Bidding & ROAS Optimization
  • Pixel Setup, Tracking, and Attribution
  • Dynamic Remarketing & Custom Audiences
  • A/B Testing for Ad Creatives & Landing Pages
  • Ad Copywriting & Visual Creative Guidelines
  • Campaign Reporting & Google Analytics Integration
  • Performance Marketing Course Curriculum


  • Download Curriculum
  • Performance Marketing Key concepts
    • Performance Marketing KPIs: ROAS, CTR, CPC, CPA, and Conversion Rate
    • Audience Strategy: Custom, Lookalike, and Retargeted Segments
    • Omnichannel Attribution: Tracking user touchpoints across platforms
    • Ad Funnel Design: Campaign structuring based on intent & behavior
    • Media Buying Psychology: Crafting hooks that convert
    • Scaling & Budgeting: Spend optimization for max ROI
    • Automation: Leveraging rules and smart campaigns
  • Career Benefits of Performance Marketing
    • High-Demand Skills: Performance marketers are some of the most sought-after professionals in the digital economy
    • High-Paying Roles: Eligible for roles like Performance Marketer, Paid Media Specialist, Growth Marketing Manager, and Digital Ads Strategist
    • E-commerce Advantage: Learn to drive real sales for brands and marketplaces
    • Freelance & Agency Ready: Ideal for building your portfolio and offering ad services
    • Startup & Brand Growth: Master growth marketing that drives results from day 1
    • Data-Driven Confidence: Learn to make decisions backed by performance metrics
  • Course Questions:

Performance Marketing Course
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Please feel free to contact us for any further queries.

Our Global Presence

Chicago - US

1306 W Touhy Ave Park Ridge IL 60068
Contact gravitex +1(708)229-1791

Dubai - UAE

Block A ,Office No. 7 - Gulf Tower, Oud Metha, Dubai- UAE, Dubai, United Arab Emirates

New Delhi - India

B1/H3, Mohan Co-Operative Industrial Area Mathura Road, Block B, New Delhi-110044
Contact gravitex +91 8527 483862

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+91 9717813862