Marketing Management

In today’s dynamic business world, marketing is no longer just about advertising—it's about understanding customer behavior, building brands, creating value, and driving business growth. The Marketing Management Certification Course by Gravitex Genesys offers a powerful foundation in modern marketing strategies, tools, and frameworks that align business goals with market needs.

From market research and segmentation to digital branding, pricing, positioning, and integrated marketing communications, this course gives you 360-degree exposure to marketing in the digital age. You’ll learn how top brands influence buying behavior, launch products successfully, and grow market share using both traditional and digital channels.

Designed for aspiring marketers, product managers, entrepreneurs, and sales professionals, this course blends academic rigor with real-world business applications. You’ll work on projects that simulate real marketing campaigns and learn to use key tools like SWOT, 4Ps, STP, BCG Matrix, Brand Value Chain, and customer journey mapping.

Upon completion, you’ll receive a Gravitex Genesys Certificate in Marketing Management, opening doors to roles such as Marketing Executive, Brand Manager, Product Marketer, Market Research Analyst, or even preparing you to lead your own marketing initiatives.